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Rags to Dot Com Riches

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Are You Ready To Change Your Marketing Approach?

Textbook marketing approaches can go a long way toward building product sales and images. They can be just good enough to get noticed, but they might not produce the results you’re after. If you’re ready to go beyond what you learned in school or even by trial and error, there is an area of study worth paying attention to.

That area of study?

Read more...
 

Emotions Can Make Sales

Purchase a particular brand of cereal and your children will think you’re the best parent ever. Use a specific shaving product and you’ll exude sex appeal. Shop at a certain store and you’ll enjoy the lifestyle of your dreams. Logic dictates that these things simply are not so, but marketing campaigns that work are built around these concepts. People buy into them and prove it with their expenditures of choice all the time.

Read more...
 

Holistic Measures Can Lead To Sales Results

There is more to successful marketing than slick campaigns and careful packaging. To truly lead a company and its product or products to the pinnacle of success, holistic measures must be taken. From the company’s image right down to the point of purchase advertising, everything must click with the consumer.

Read more...
 

How To Tell If Your Marketing Efforts Are Falling Short

You have used the same straightforward, textbook strategies for marketing ever since you can remember. They have worked for you and product sales show it.

While you enjoy steady growth and profitable returns, none of your campaigns have ever paid off in a huge way. There are no household names to your credit even though some of your products are more than worthy.

What’s the problem?

Read more...
 

Image Does Matter

Successfully marketing a product on a grand scale involves more than just selling that particular item. To enjoy real returns, image matters. From the product packaging all the way up to the “persona” of the company that created it, skillful marketing campaigns will sell more than the item in question. They will sell consumers on an image, a lifestyle or even a dream.

Read more...
 

Influence And Action Go Together

What makes one drink brand outsell all others? How come certain stores are busy with customers no matter the time of day? Why will people go out of their way to obtain services from a particular provider and drive right by more convenient options along the way?

Read more...
 

Symbolism Is More Powerful Than You Think

Authors have long relied on the power of symbolism to guide readers down certain paths. They use this incredibly strong, but subtle force to nudge readers into felling compassion for certain characters, eliciting disdain for others and even for helping with the suspension of disbelief.

Just what is it about symbolism that drives people to feel, respond and act in certain ways?

Read more...
 

Traditional Marketing Only Gets Traditional Results

If your marketing efforts are only paying off with modest results, it’s time to take a good hard look at your approach. Chances are you’re playing it close to the vest, using traditional techniques that have been proven time and again to work consistently but not in an overwhelming fashion.

Read more...
 

What Motivates People To Buy?

You’ve been working on the marketing for a product that is truly sound. In fact, you even believe in yourself. It works just like it is supposed to and it truly blows the competition away.

Try as you might, however, you just cannot seem to get other people to buy into the concept. They pass by the product you know is the best (despite your most inspired marketing efforts) and purchase an item you view as substandard.

Just what is it that is motivating people to purchase from the competition?

Read more...
 

What Secrets Do The Big Boys Have That You Don’t?

Have you ever stopped to consider how it is certain companies manage to climb from the bottom to the very top without ever looking back? Are their products or services that much better than the competition or do they have a secret others might not know about?

Read more...
 

Inborn Programming Is 1 Of The Secrets To Marketing Success

Gaining modest results from marketing by playing it safe and adhering to traditional techniques can work very well for some companies. They trudge along with a reasonable amount of success without ever looking beyond to see what else they might be able to achieve.

Why is it then that some companies succeed beyond the wildest dreams of most people, even if their products or services are average at best?

Read more...
 

Influence Customers And Sales Will Come

What makes one product sell a hundred times better than a similar and even lower-priced brand? Why will some people pass up major savings to buy identical items at higher-priced stores? How come some service providers are overrun with business when their competition hardly receives a telephone call?

There is a single answer to all of these questions: It is influence.

Read more...
 
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Welcome!

Listen to these audio interviews with Ian del Carmen:

Interview by Anna Johnson of Success Accelerator, Australia

Part One
Part Two
Interview by Kit Furey of Internet Marketing Superstars, USA

Part One
Part Two

Who is Ian del Carmen?

Ian del Carmen is the President and CEO of Fireball Planet Corporation. He started doing business online in April 2006 and after less than a year established a name for himself and an established empire in the Internet marketing industry. Read More...

Biggest Internet Marketing Challenge
NEWSFLASH! Ian del Carmen wins the Top Prize in the "Biggest Internet Marketing Challenge" beating thousands of marketers and affiliates worldwide. Final Ranking

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Speed and sure success are the two hallmark of the unique system created and launched by you. Anyone using the system devised by you, would get stunning success achieving a level according to his own caliber. Newbies and Internet Marketing failures should stop looking elsewhere. Buy your system for almost a song and jumpstart to garner cyber moolah. Period.”
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